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Atrin Assa


Craftsman, engineer, and entrepreneur at the intersection of the arts and sciences.

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Atrin Assa


Craftsman, engineer, and entrepreneur at the intersection of the arts and sciences.

I am CURRENTLY...

Building the next generation of analytics products

Working on a secret project

Writing essays on Medium

Featured essays

CREATIVITY IS HERE TO STAY

The term creativity was coined in the 20th century and science is still exploring this complex and complicated concept

Read on Medium

DESIGN LESSONS FROM THE CULINARY WORLD

What the ancient act of cooking can teach designers

Read on Medium

THE CURIOUS PHENOMENON OF STOCHASTIC RESONANCE

How noise can boost signal

Read on Medium

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empirical problem solving


In a world with more complex problems than

ever, approaching problems empirically helps

develop better solutions.

empirical problem solving


In a world with more complex problems than

ever, approaching problems empirically helps

develop better solutions.

What do you mean by "empirical"

Some problems are more well defined, with few options and not much uncertainty. Other problems are less well-defined, with many options and a great deal of uncertainty. The former benefits more from methodical, data-driven decision making. The latter benefits from heuristic decision making. I use an empirical approach to gauge the nature of the problem and then decide the best way to approach it. This leads to decision making and problem solving with better outcomes.

 
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Arts and Sciences


One person, multiple disciplines

Arts and Sciences


One person, multiple disciplines

business

marketing & INNOVATION

I have experience marketing innovative technologies from global companies like Apple Inc. and Protochips Inc. In addition, I have a Masters of Business Administration from North Carolina State University, focusing on marketing and innovation. My business education and experience give me a strategic mindset and an understanding of what it takes to build and market successful products and services.

creative

design

Broad and extensive experience in graphic design, user interface design, and user experience design mean that I not only provide effective solutions, but solutions that are highly creative and well thought out.  I am also currently authoring a book on science and evidence-based marketing design.

technical

engineering & mathematics

A background in computer science, and mathematics (particularly probability and statistics) give me the analytical tools to systematically assess and solve business problems. My engineering mindset and skills mean that I can build the tools necessary to effectively and efficiently break down and solve even the most complex business problems. 

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